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About us

Who we are

At our salon, we believe luxury is not just how things look—but how they feel.

From the consultation to the final touch, we are dedicated to serving guests who prioritize quality, intention, and exceptional service.

We are a modern luxury salon and spa built on education, intention, and exceptional service.

Our approach blends expert technique with premium products and a thoughtfully curated guest experience—creating results that feel refined, effortless, and personal.

who we serve

We serve men and women who value elevated experiences, exceptional craftsmanship, and uncompromising quality.

Desire high-end, customized services rather than quick or trend-driven appointment​s.

Value the use of luxury, professional-grade products and treatments​.

Appreciate a calm, polished, and elevated salon & spa experience.

Invest in ongoing care, maintenance, and long-term results.

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The why behind the space

For as long as I can remember, I have wanted to make people feel beautiful...I’ve been drawn to the quiet magic that happens when someone feels truly cared for. I have watched the way a fresh color or a new haircut, a glowing facial, or even a simple moment of relaxation could change a person’s entire day.

It wasn’t just about beauty—it was the transformation that came from being seen, heard, and treated with genuine kindness.

After 20+ years of working in the beauty industry, I realized something important: luxury wasn’t just about expensive products or pretty interiors. True luxury is the way someone is made to feel. It’s the softness of being greeted by name. It’s the comfort of knowing your service is tailored just for you. It’s the peace that comes from being able to fully relax, because you trust you’re in good hands. 

 

But I found myself craving a space where those values weren’t the exception—they were the foundation. as well as a space where staff felt heard and seen just as much as the guests they serve.

So I decided to build it myself.

- Kate

cultivating new talent

From the moment I started in this industry, I realized how much a great coach and mentor can change the entire course of a stylist’s career.
 
throughout my career as I worked in salons,  I noticed new graduates struggling to bridge the gap between school and a truly productive career, they struggled to find their stride because they weren't getting further training to prepare them for a career working with guests. they became overwhelmed and discouraged and many quit the industry all together.

So when I decided to build my salon, I knew it had to be more than a place to work—it needed to be a place to learn, grow and thrive.

Training young stylists became a passion. There’s something incredibly rewarding about watching someone discover their talent, build their confidence, and step into their artistry. I wanted to create an environment where new stylists could ask questions, make mistakes, and grow with support—not fear. A place where mentorship was woven into the culture, not treated as an afterthought.

For me, investing in the next generation isn’t just good for the salon—it’s good for the industry. When we lift up young stylists, we raise the standard of care, creativity, and professionalism for everyone. 
That’s why the assistant training program and mentorship is at the heart of our culture and our core values.

Become a Member of Our Team

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Location

Address: 820 E. Northland Ave.
Appleton WI 54911

Phone: 920-257-4729

Text Line: 920-574-7912

Email:  Formositysalon@gmail.com

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Hours

Monday 10:00am- 8:00pm
Tuesday 9:00 am- 8:00pm
Wednesday 9:00am-8:00pm
Thursday 9:00am-8:00pm
Friday 9:00 am-7:00 pm

Rotating Saturdays 9:00am- 3:00pm 


Sunday closed

*Open hours may vary due to staff schedules

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© 2025 by Formosity Salon and Spa 

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